Over the past year, interest in SFI chain of custody of certification, has increased by over 90%. Building on last year’s theme of the “green market,” this year the SFI Conference will be devoted to the role of SFI certification throughout the supply chain. We will highlight the incredible reach and strength of SFI's supply chain beginning with the certified forest and ending with the labeled product. We will also look at the role of the SFI support network through consulting foresters, loggers, SIC’s, state agencies, and science/ENGO partnerships and how they can help expand the SFI marketshare.